Collective Action

Collective Action matters because citizen engagement assists public policy outcomes such as building safer communities and designing more efficient public services, especially if the Big Society ideal is to be realised. But little is known about the link between policy interventions, civic engagement and policy outcomes. We examine how the internet changes the information environment of citizens and influences their participation in political action.

Publication
Article
2013

The Internet has been ascribed a prominent role in collective action, particularly with widespread use of social media. But most mobilisations fail. We investigate the characteristics of those few mobilisations that succeed and hypothesise that the presence of ‘starters’ with low thresholds for joining will determine whether a mobilisation achieves success, as suggested by threshold models. We use experimental data from public good games to identify personality types associated with willingness to start in collective action.

Publication
Paper
2012

Now that so much of collective action takes place online, web-generated data can further understanding of the mechanics of Internet-based mobilization. This 'big data' offers social science researchers the potential for new forms of analysis, using real-time transactional data based on entire populations, rather than sample-based surveys of what people think they did or might do. This paper uses a 'big data' approach to track the growth of over 8,000 petitions to the UK Government on the No.

Publication
Article
2011

Presented by Helen Margetts and Peter John at the European Consortium of Political Research (ECPR) general conference in Rejkavik on 26 August 2011.

Project
2011

We are currently engaged in a three-year research programme on The Internet, Public Policy and Political Science: Collective Action, Governance and Citizen-Government Interactions in the Digital Era, which started 1st April 2011.

More information about this project is available in the OII press release, and project description page.

Publication
Article
2011

Political scientists and economists commonly test for different kinds of social influence on collective action, particularly social pressure (visibility) and social information about the contributions of others (leading to conditional cooperation) but rarely in the same study design. This paper assesses the relative effect of these two kinds of social influence suggesting that their impact is best understood through hypothesizing for heterogeneous treatment effects based on personality.

Publication
Article
2011

This paper tests whether the social information provided by the internet affects the decision to participate in politics. In a field experiment, subjects could choose to sign petitions and donate money to support causes. Participants were randomized into treatment groups that received varying information about how many other people had participated and a control group receiving no social information.

Blog Post
2011

We will begin a new three-year research programme on The Internet, Public Policy and Political Science: Collective Action, Governance and Citizen-Government Interactions in the Digital Era starting 1st April.

More information about this project is available in the OII press release, and project description page.

Project
2010

Emergent Leadership Screenshot

These experiments explored the dynamics of collective action on-line and tested empirically how different information environments affect collective action decisions at various stages in a mobilization. Specifically, we wanted to examine the effect of different forms of real-time ‘social influence’ on people’s participatory decisions.

Publication
Paper
2009

This paper tests the hypothesis that social information provided by the internet makes it possible in large groups to exert social pressure that Olson considered viable only for smaller groups. In two experiments - laboratory and field - subjects could choose to sign petitions and donate money to support causes. Participants were randomised into treatment groups that received varying information about how many other people had participated and control groups receiving no social information.

Publication
Paper
2009

This paper investigates the impact of the internet upon individual contributions to collective action. It examines how political participation may be stimulated by one particular characteristic of the internet: its ability to provide real-time feedback information on the participation of others in a political action.

Publication
Paper
2009

The shift of much of political life on to the Internet and WWW has implications for understanding of political behaviour, particularly people's willingness to undertake collective action and organise around public goods. Web-based experiments are an under-used methodology to identify and investigate these Internet effects.

Publication
Paper
2001

by Professor Helen Margetts (UCL)

Paper to workshop ‘The Causes and Consequences of Organisational Innovation in European Political Parties’ at European Consortium of Political Research (ECPR) Joint Sessions of Workshops, Grenoble, 6-11 April 2001.

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